How I work
I believe great digital experiences are born at the intersection of human needs and business goals. On every engagement I look for ways to remove friction, increase clarity, and design systems that scale, all while delivering measurable outcomes.
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Below are a few selected projects that showcase how I approach complex challenges, guide teams through a human-centered design process, and turn insights into results.
Member360 (BlueCross MN Digital Experience Redesign)
Blue Cross and Blue Shield of Minnesota, the state’s largest nonprofit health insurer, serves over 2.5 million members and manages more than $14 billion in annual claims. I led the experience strategy to transform its legacy platform into a modern, intuitive digital ecosystem. Partnered with leaders across Medicare, Medicaid, employer and self-insured plans, HRA/FSA, Broker Portal, and Compliance to identify key opportunities and align efforts across IT, Product, Marketing, and Communications.
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As part of the Accelerator Team, I also helped fast-track innovation through rapid prototyping, most notably developing a digital triage solution that guided members to the right care at the right time, reducing costs and offering reassurance when needed. The redesign simplified access, improved engagement, and generated multimillion-dollar value, earning an industry innovation award for excellence in digital experience.
Reducing No-Shows Through Voice-Based Scheduling at HealthPartners
Orchestrated, prototyped, and designed a hands-free, voice-enabled scheduling experience for HealthPartners that lets patients book appointments with their existing care team as easily as speaking to Alexa. Integrated with Epic, the leading electronic health record (EHR) system, and HealthPartners’ Find Care provider-network database, the solution removed barriers for patients, especially those with chronic conditions, mobility limitations, or low digital literacy, while increasing follow-through, cutting no-shows and call-center demand, and reducing administrative workload for measurable savings and stronger continuity of care.
Transforming the Digital Experience Across HealthPartners’ Ecosystem
Led the experience strategy behind HealthPartners’ enterprise-wide digital transformation, spanning the public website and member, patient, provider, and broker portals. HealthPartners is one of the largest consumer-governed, nonprofit healthcare organizations in the U.S., serving more than 1.8 million members and generating over $8 billion in annual revenue. By aligning teams around a unified vision and prioritizing opportunities based on feasibility, desirability, and viability, the initiative delivered a connected, human-centered digital ecosystem that improved engagement, reduced complexity, and unlocked multimillion dollar value through greater efficiency, stronger patient outcomes, and increased employer-group acquisition.
