How I work
I believe great digital experiences are born at the intersection of human needs and business goals. On every engagement I look for ways to remove friction, increase clarity, and design systems that scale, all while delivering measurable outcomes.
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Below are a few selected projects that showcase how I approach complex challenges, guide teams through a human-centered design process, and turn insights into results.
Member360 (BlueCross MN Digital Experience Redesign)
I transformed BlueCross MN’s legacy platform into a modern, intuitive, brand-aligned experience. By removing usability barriers, simplifying registration/password reset, and redesigning digital EOBs, members gained clearer, easier access to their plans and services. Internally, a revamped design system and CMS sped up content updates and ensured consistency — resulting in higher member satisfaction, increased self-service engagement, lower call-center volumes, and a smoother employee experience.
Reducing No-Shows Through Voice-Based Scheduling at HealthPartners
Orchestrated, prototyped, and designed a hands-free, voice-enabled scheduling experience for HealthPartners that lets patients book appointments with their existing care team as easily as speaking to Alexa. Integrated with Epic, the leading electronic health record (EHR) system, and HealthPartners’ Find Care provider-network database, the solution removed barriers for patients, especially those with chronic conditions, mobility limitations, or low digital literacy, while increasing follow-through, cutting no-shows and call-center demand, and reducing administrative workload for measurable savings and stronger continuity of care.
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